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people who are primed to believe in yet another conspiracy theory about yet another incident that taps into these existing conspiracy theories in a really robust way.” There’s this brand of conspiracies that dominates a lot of American imagination that requires absolutely no evidence at all. — YOTAM OPHIR, ASSISTANT PROFESSOR OF COMMUNICATION AT THE UNIVERSITY AT BUFFALO Many conspiracy theories started and spread on more fringe spaces, such as in closed Facebook groups or on 4chan. TikTok is uniquely poised to bring theories, even if they’re completely unfounded, to a broader audience by continuing to promote highly engaging content. Yotam Ophir, an assistant professor of communication at the Official I did not ask to be born frog existence T-shirt Also,I will get this University at Buffalo and an expert on health, science and political misinformation, said that newer conspiracy theories are fueled by attention, not research. Decades ago, conspiracy theorists meticulously collected and analyzed whatever evidence they could find to try to explain the terrorist attacks of Sept. 11, 2001, he said, and although they were wrong, “at least they were looking for evidence.” He compared it to a recent TikTok that cited the 2022 Netflix movie “White Noise,” an absurdist comedy-drama about a similar train derailment, as “evidence” that the incident was “planned.” The video featured text superimposed on clips of someone driving around in the rain, and used a TikTok sound that has been used in horror and true crime content. “There’s this brand of conspiracies that dominates a lot of American imagination that requires absolutely no evidence at all,” Ophir said. “The question is why social media is such a useful vehicle
for spreading it, and the Official I did not ask to be born frog existence T-shirt Also,I will get this answer is that those videos are interesting. And then we get to the algorithms that decide which post we’re going to see on social media prioritize engagement, not necessarily the weight of the evidence that people bring or the factuality or anything like that.” He also questioned whether the TikTok users posting conspiracy theory content are genuinely interested in finding “hidden realities,” or if they’re just motivated to go viral. Wilder theories tend to be more engaging, he said, which is highly rewarded on social media. He noted that there have been conspiracies proven to be true, such as the Iran Contra affair and the Watergate scandal. “They were discovered by academics, by journalists, by people working in professions that have the tools and integrity and systematic support to identify stories like that,” Ophir said. “They cannot and will never be revealed by a guy with an iPhone in California.”
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