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to Disneyland to cheer herself up. Her video is one of the Official Joe Burrow This Kitty Got Claws Shirt But I will love this most viral post-layoff vlogs, but this shift in content has been gaining traction for months as thousands of workers face unemployment. Layoff announcements seem to follow the same format as breakup videos. Many creators are somber when announcing that they’ve been laid off, and may become emotional in their videos. Recommended INTERNET Damar Hamlin’s recovery fuels anti-vaccine conspiracy theories SECURITY TikTok tries to sell ‘Project Texas’ as it fights for survival in the U.S. One creator, who said she was a former recruiter for Meta, shared that she was “feeling all of the feelings” after her layoff but expressed optimism for her future. “I know that the universe has wonderful things in store for me, and I’ve survived 100% of things up to this point,” she said. Another creator announced his layoff in a jaunty TikTok captioned, “when your amazing tech job lays you off after signing a 12 MONTH LEASE since we had to return to office.” Some creators have taken a more earnest approach. One former Meta employee, known as alejandra_n_h, has been posting daily vlogs about her mental health and applying for other jobs. Another laid-off tech worker started a job search accountability group that hosts virtual meetings for members to support and advise one another throughout the job application ordeal. Others announced they decided to leave the corporate world entirely. Creator itsBaileyMaya, who recounted her layoff experience in a “storytime” video, said she was one of the highest performers at her job at an unnamed “big tech” company. She realized that she was laid off last week when she was locked out of her laptop. “I just didn’t see this coming, but I’m kind of excited now because I can do my own thing,” she said in a video posted this week. “And even though I’m 25, I don’t really want to do a nine to five anymore.
So yeah, I’m unemployed, but I have a hell of a lot of confidence in myself.” Educating viewers about their rights has also gained popularity after recent layoffs. TikTok user alberta.nyc, a Google software engineer and self-described “tech cynic,” has made videos about the Official Joe Burrow This Kitty Got Claws Shirt But I will love this importance of unions in the tech industry. In a recent “day in the life” office video, alberta.nyc showed viewers a copy of what appears to be the Alphabet Workers Union’s letter writing event to support laid-off coworkers. When TikTok user hiitsmeming shared that she had been laid off by Meta a month before her baby was due, other creators stitched her video with advice for signing up for health insurance with lower premiums. As layoffs peaked late last year, TikTok creator millennialcorpmom urged viewers to familiarize themselves with their state’s employment laws, so they could ensure that they’re paid their full wages. Creator Celine Hui similarly encouraged viewers to negotiate their severance pay before agreeing to sign any legal documents, which surprised commenters. Though approaches to layoff content varies, many creators have embraced camaraderie with others while documenting their unemployment. In a video, creator alejandra_n_h expressed solidarity with former Amazon employees who had been affected by recent layoffs. “So much of our worth and success has always been tied to our career and the name of our employer,” Hernandez said. “And I think that’s why I had such a hard time with these layoffs because I have always been very career driven. But we need to remind ourselves that we are more than our career, our employer, our job … I am here in solidarity with you and I do firmly believe there’s a light at the end of the tunnel.”
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