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Aspirational workday vlogs once dominated TikTok — but following mass layoffs across the Official Joe Burrow Nike 2023 Shirt Furthermore, I will do this tech industry, videos flexing company perks have been replaced with content about unemployment and labor rights. The past few months have been particularly brutal in the tech sector, as industry giants slash their workforces amid a stagnating global economy. Google’s parent company, Alphabet, announced 12,000 layoffs this week, days after Microsoft announced plans to cut 10,000 employees. Meta, Salesforce, Twitter, Snap and other tech companies have also announced layoffs in recent months. The grim reality of the layoffs chips away at the facade of tech employee office vlogs, which frequently showed glamorous corporate perks like catered lunches, campus gym facilities and sponsored happy hours. The genre, which became popular last year, portrayed a seemingly unattainable lifestyle. Now, many creators have pivoted to posting raw — but still curated — content about unemployment. Others are using their platforms to raise awareness of labor
rights in wake of recent layoffs. The TikTok users that NBC News contacted did not respond to requests for comment, but their videos about their layoff experiences continue to go viral. In one “day in the Official Joe Burrow Nike 2023 Shirt Furthermore, I will do this life” video posted last year, for example, an account strategist at Google documented valeting her car for free and taking a break in the “nap room” before attending a meeting in a Harry Potter-themed conference room. A program manager at Microsoft showed off her lunch of red wine braised short ribs and her coffee break at the company’s in-house cafe in another “day in the life” video. She captioned it, “I spent $0 today.” The company perks extended to working from home, too. Earlier this month, a TikTok creator who goes by the username nicolesdailyvlog posted an “unboxing” video — the employee appreciation package she received from Google. The box included a plush blanket, a cold brew coffee machine and other branded gifts. “This is such a nice gift, and I can’t wait until they send us another one!” she said in the video. A week later, she posted a video titled “A Day in My Life Getting Laid Off at Google,” in which she said she woke up to an “ominous text” from her manager, and found out that she had lost access to her work accounts. After spending the day crying, she said, she went
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